You may not even be aware of the coffee-drinking crime you’ve been committing by reheating your cold coffee in the microwave. Coffee is one of the only drinks that is temperature sensitive, meaning it needs to be both brewed and drank at a certain temperature.
Once coffee gets too cold, it loses it’s taste, aroma, and it also ruins the wonderful sensation of taking a nice hot drink of coffee.
If you’re anything like us, you’re a busy person. Sometimes you have a nice warm cup of coffee then life happens. Maybe your boss calls you in for a surprise meeting, maybe your son got bit by the hamster, who knows what happens! And before you know it, when you get back to your cup of coffee, it’s cold. Now we may be biased, but microwaving coffee is sort of a coffee-drinking atrocity. Just please don’t do it! When you throw your coffee in the microwave, the flavor profile is ruined.
Don’t just take our word for it though, according to Todd Carmichael the CEO of coffee company La Columbe, "Coffee is a one-time use kind of deal. You make it, you drink it and if it gets cold, you make some more. Reheating reorganizes the chemical makeup of the coffee and totally ruins the flavor profile. Some things just don't work to reheat, and coffee is one of them. It's always best just to brew a fresh cup."
"In dire straits, if you're absolutely out of coffee and staring at a cold pot from that morning . . . still don't reheat it. Drink it over ice. Trust me, it'll be better," Carmichael says.
Furthermore, according to Caribou Coffee’s website: “NEVER REHEAT YOUR COFFEE. Once coffee has cooled the chemistry has changed. Bitter oils and flavors will dominate the taste. Reheating will further break down the few aromatics left.”
So how can you avoid having to reheat your coffee when you’ve just poured a fresh cup, sit down to drink it, and then…life happens.
That’s where the SmrtMugg travel mug comes in to play. Simply pour your coffee into the SmrtMugg, push the power button to turn on the mug and you are good to go. The SmrtMugg will remember your previous temperature setting, so once you find the perfect temperature, SmrtMugg will remember it for you.
SmrtMugg has an all day battery life. Our preferred temperature for drinking coffee is precisely 135 Degrees Fahrenheit. At this temperature the SmrtMugg will last for 10 hours from a full charge. This makes it the perfect companion for your busy life. Whenever you have time to get back to your coffee, it will be right there waiting for you…at the ideal temperature and with all the wonderful flavors and aromas still present.